{"id":16340,"date":"2024-05-14T16:33:50","date_gmt":"2024-05-14T14:33:50","guid":{"rendered":"https:\/\/bea.cotos.es\/?p=16340"},"modified":"2024-05-17T10:52:10","modified_gmt":"2024-05-17T08:52:10","slug":"la-metamorfosis-de-las-redes-sociales-en-el-sector-medico","status":"publish","type":"post","link":"https:\/\/bea.cotos.es\/?p=16340","title":{"rendered":"La Metamorfosis de las Redes Sociales en el Sector M\u00e9dico"},"content":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bea.cotos.es\/?p=16340\/#Nuevo_rol_de_las_redes_sociales_en_la_atencion_medica\" >Nuevo rol de las redes sociales en la atenci\u00f3n m\u00e9dica<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bea.cotos.es\/?p=16340\/#Un_Cambio_de_Paradigma\" >Un Cambio de Paradigma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bea.cotos.es\/?p=16340\/#Telemedicina_y_Videollamadas\" >Telemedicina y Videollamadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bea.cotos.es\/?p=16340\/#Fuente_de_Informacion_y_Divulgacion\" >Fuente de Informaci\u00f3n y Divulgaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bea.cotos.es\/?p=16340\/#La_Lucha_Contra_la_Desinformacion\" >La Lucha Contra la Desinformaci\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center; font-size: 120%;\"><span class=\"ez-toc-section\" id=\"Nuevo_rol_de_las_redes_sociales_en_la_atencion_medica\"><\/span>Nuevo rol de las redes sociales en la atenci\u00f3n m\u00e9dica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>La pandemia de COVID-19 \u00a0cambi\u00f3 la forma en que vivimos, trabajamos y nos conectamos con los dem\u00e1s.<\/p>\n<p>En el \u00e1mbito m\u00e9dico, estos cambios han sido especialmente significativos. Una de las transformaciones m\u00e1s notables, a\u00fan m\u00e1s si cabe desde dentro del departamento de Marketing de @jjphospitalria ha sido el papel cada vez m\u00e1s importante que las redes sociales y la tecnolog\u00eda digital est\u00e1n desempe\u00f1ando en la atenci\u00f3n m\u00e9dica.<\/p>\n<p>En nuestro departamento en apenas unos meses pasamos de luchar contra el m\u00edtico \u201cprohibido mirar en Google un diagn\u00f3stico porque por todo te vas a morir\u201d a abrazar la tecnolog\u00eda para consultas m\u00e9dicas, divulgaci\u00f3n y concienciaci\u00f3n.<\/p>\n<p>En este art\u00edculo, analizamos adentr\u00e1ndonos en nuestro departamento de Marketing y comunicaci\u00f3n, como las redes sociales han revolucionado el sector m\u00e9dico y por qu\u00e9 son tan cruciales en la era post-pandemia.[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h3 style=\"font-size: 110%;\"><span class=\"ez-toc-section\" id=\"Un_Cambio_de_Paradigma\"><\/span>Un Cambio de Paradigma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes de la pandemia, nos ten\u00edamos que \u00abpelear\u00bb a diario con la comunidad m\u00e9dica, que sol\u00eda advertir sobre los peligros del autodiagn\u00f3stico a trav\u00e9s de internet. Los m\u00e9dicos eran muy recelosos sobre aparecer en internet ya que los sitios web de dudosa credibilidad y la desinformaci\u00f3n abundaban, llevando a las personas a conclusiones incorrectas y, a veces, da\u00f1inas sobre su salud.<\/p>\n<p>Sin embargo, con la llegada del COVID-19 y el confinamiento, la telemedicina y las redes sociales se convirtieron en herramientas esenciales para mantener el contacto entre m\u00e9dicos y pacientes y esto ha permanecido una vez superada esta etapa.<\/p>\n<p>Cada vez son m\u00e1s los profesionales m\u00e9dicos que como otros muchos sectores antes, han entendido que si no est\u00e1s en internet \u201cno existes\u201d, o al menos existes de una forma mucho m\u00e1s discreta y localizada.<\/p>\n<h3 style=\"font-size: 110%;\"><span class=\"ez-toc-section\" id=\"Telemedicina_y_Videollamadas\"><\/span>Telemedicina y Videollamadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de las adaptaciones m\u00e1s evidentes durante la pandemia fue el auge de la telemedicina. Las consultas m\u00e9dicas a trav\u00e9s de videollamadas se convirtieron en una necesidad para evitar la propagaci\u00f3n del virus y para continuar brindando atenci\u00f3n m\u00e9dica.<\/p>\n<p>Los m\u00e9dicos y pacientes r\u00e1pidamente se adaptaron a esta nueva forma de interacci\u00f3n, descubriendo que, aunque no reemplaza por completo la consulta presencial, la telemedicina es eficaz para la evaluaci\u00f3n inicial, el seguimiento y el tratamiento de muchas afecciones.<\/p>\n<h3 style=\"font-size: 110%;\"><span class=\"ez-toc-section\" id=\"Fuente_de_Informacion_y_Divulgacion\"><\/span>Fuente de Informaci\u00f3n y Divulgaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Las redes sociales han emergido como plataformas clave para la difusi\u00f3n de informaci\u00f3n m\u00e9dica confiable. Organizaciones de salud, como la Organizaci\u00f3n Mundial de la Salud (OMS), los Centros para el Control y la Prevenci\u00f3n de Enfermedades (CDC) y otros, utilizaron en su momento plataformas como Twitter, Facebook, Instagram y TikTok para proporcionar informaci\u00f3n sobre el COVID-19, medidas preventivas y programas de vacunaci\u00f3n y no han dejado de hacerlo una vez superada esta pandemia.<\/p>\n<p>A d\u00eda de hoy, las redes sociales son plataformas que permiten a los profesionales de la salud llegar y concienciar a un p\u00fablico amplio y diverso de forma r\u00e1pida y eficiente.<\/p>\n<h3 style=\"font-size: 110%;\"><span class=\"ez-toc-section\" id=\"La_Lucha_Contra_la_Desinformacion\"><\/span>La Lucha Contra la Desinformaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si bien las redes sociales son un recurso valioso, tambi\u00e9n son un terreno f\u00e9rtil para la desinformaci\u00f3n. Ante esta situaci\u00f3n, m\u00e9dicos y expertos en salud se convierten en voces activas, desmintiendo mitos y proporcionando informaci\u00f3n precisa. El papel de las redes sociales y los profesionales cualificados como herramienta educativa es m\u00e1s relevante que nunca para combatir la desinformaci\u00f3n.<\/p>\n<p>A medida que avanzamos hacia un futuro post-pandemia, las redes sociales continuar\u00e1n desempe\u00f1ando un papel clave en la atenci\u00f3n m\u00e9dica, la educaci\u00f3n y la creaci\u00f3n de comunidades de apoyo. Es fundamental que tanto los profesionales m\u00e9dicos como los pacientes aprendan a navegar por estas plataformas, detectando donde s\u00ed y donde no consultar informaci\u00f3n, de manera responsable y efectiva para aprovechar al m\u00e1ximo sus beneficios.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales se han vuelto esenciales para mantener el contacto entre m\u00e9dico y paciente<\/p>\n","protected":false},"author":17,"featured_media":16347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[688],"class_list":["post-16340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jjp","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Metamorfosis de las Redes Sociales en el 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